Google Buzz will be the end of “don’t be evil”
Posted in Commentary on February 13th, 2010 by Sacha PeterI remember when Google went public, one of its objectives in its shareholders’ manual was to “don’t be evil“.
Evil usually implies intent – in the case of Google Buzz, it’s pretty clear that some managers want to merge the relationship between e-mail and other web-socialization utilities (such as Twitter/Facebook/etc.). While some (especially within the confines of Google) might not consider this evil, to a lot of others, it is, including myself.
If I want social networking, I sign up for Facebook. My anti-social life is quite happy not having an account there.
When logging into my Google Mail account that they put a splash screen introducing Google Buzz. This was their first mistake, mainly because when I trained my Grandmother to use the internet, she couldn’t get into her Google Mail account and had to call me to say “the internet is broken!”. Instead, I had to politely tell her over the phone to click on the “No thanks” and suddenly the world was normal to her again.
Being personally very adverse to taking tech support calls and social networking in general, I immediately proceeded to get rid of all vestiges of Google Buzz by unfollowing everybody and getting rid of it on my Google Mail screen.
It must have been fate that this all happened just a few days after I wrote the following after Google nuked my Adsense account:
If Google does reject the appeal, there is something wrong with their click-fraud processes (i.e. I am a genuine “false positive” according to their click-fraud algorithms) and I will endeavour to diversify my reliance on Google in the future – specifically my most vulnerable point electronically is my reliance on Google Mail and I want to be able to make sure that I can operate properly if something “stupid” happens to it. I also refuse to run Google Chrome since Google already runs most of my life, so I don’t want to be giving them my web browser in addition to my mail and reader.
Trying to force an integration between Google Buzz and Google Mail is something stupid, and the combination of this and getting rid of my Google Adsense account (when I had absolutely not in any way violated any terms of conditions that go along with operating such an account) means that Google is officially, in my books, has successfully completed its transformation into yet another typical corporation that’s destined to slip into the mediocrity that other giants (e.g. IBM, Microsoft) have fallen into.
