Slick marketing for GICs
Posted in Finance on February 21st, 2009 by Sacha PeterSince interest rates are so low right now (1-year GICs yield 2.5%, 3-year GICs yield 3.5%, and 5-year GICs yield 4.0%), banks have resorted to more slick marketing for GIC products in an attempt to make them look attractive to the general public. You frequently see the majors (CIBC, Bank of Montreal, etc.) advertise in the newspapers a product called the “escalating GIC” where the rate goes up every year you hold the thing.
The Bank of Montreal has the following for a non-redeemable 5-year GIC (non-redeemable meaning you’ve got to have your money locked in for the duration of the product):
Year 1 – 3.25%
Year 2 – 3.50%
Year 3 – 3.75%
Year 4 – 4.25%
Year 5 – 5.00%
CIBC has the following (same terms – 5 years and non-redeemable):
Year 1 – 2.00%
Year 2 – 2.50%
Year 3 – 3.00%
Year 4 – 4.65%
Year 5 – 8.00%
So here’s a question – which product gives you a better return?
The answer is actually “it depends”. If you don’t reinvest the interest payments, you will end up with $119.75 with BMO and $120.15 with CIBC. Reinvestment will result in slightly higher amounts. Assuming you can compound the return at their average compounded annual yield, the BMO one will yield 3.95%, while the CIBC one will yield 4.01%. One would instinctively think that the CIBC one is a better deal, but it depends on how you can reinvest the interest payments from year 1, 2 and 3.
Either option, however, is silly. Locking your money for 5 years is a disastrous decision unless if you are handsomely compensated for the liquidity risk – which you are not since you can purchase a straight 5-year GIC without the locked in terms. To get an idea of how long 5 years is, just ask yourself what you were doing in February 2004.
The slick part of the marketing is that CIBC wanted to give the impression you were being given a good deal with the 8% in the final year, when in reality, they were just giving you a “market rate”.
Since rates are so low, the only way to get a “real return” is to take risk. Preferred shares in the Bank of Montreal, for example, yield 6.7% on a glance.