Microsoft to buy Doubleclick?
Posted in Finance on March 29th, 2007 by Sacha PeterLinked from a slashdot article, Microsoft is apparently in talks to buy Doubleclick.
If they did this, it would be an acquisition almost as stupid as Ebay buying Skype. The only difference is that Microsoft has $26 billion in the bank to blow, while Ebay had far less. If I was a shareholder in Microsoft seeing them do something like that, I’d be quickly in line to sell simply because it’s clear they have no idea what their core competency is going to be in a post-Windows world.
Microsoft Windows and Microsoft Office are huge cash cows for the company – if you look at the bottom line for the company, they generated about 20 billion in profits for the corporation in 2006. Their “problem” is that they’ve grown so big that it is very difficult to expand into new markets that will have material impacts on their profitability. By buying Doubleclick, Microsoft is trying to invade Google and Yahoo on their own turf – this didn’t work too well with the launch of live.com, and it’s unlikely to work by buying Doubleclick.
In other words, they’ll have wasted about 2 billion dollars that could have been given back to shareholders or kept in the bank to earn about $65 million after-tax dollars each and every year – more than what they will ever likely produce with Doubleclick.
At this point, Microsoft can’t do much other than trying to keep entrenching Windows on every desktop PC that is purchased in the world, and to make sure that businesses continue to buy licenses of Microsoft Office. They know the new game is providing web services, but fortunately for them, using web services like docs.google.com is unlikely to catch on as quickly due to two factors – privacy and speed.
Microsoft’s fair market valuation can be modelled as an annuity and anything that management does to decrease the cash stream (such as buying companies peripherally related to their business) can only hurt that valuation.