Aeroplan recently announced three changes to their program. One is that they will be expiring points 7 years after you earn them. Two is that if you don’t do anything in your accounts within 12 months, your account will be closed. Three is that they have introduced a new tier of reward tickets that now cost much more than before to get a single round trip ticket anywhere. The “classic” awards still exist, up to 8% of a flight’s capacity, but as anybody knows, trying to get availability on this is nearly impossible during most of the spring and summer.
I previously did an analysis on aeroplan and I am still utterly convinced that spending miles on gas coupons is a superior action since almost everybody has to spend money on gasoline (at least if you own a car). Currently $100 of gas at Esso will cost you 13,000 miles, or a conversion rate of 0.77 cents per mile. You can also buy $50 cards for 6,500 miles, so there is no economy of scale if you wish to purchase gas cards in smaller amounts.
In theory, if you purchase airfare using your miles, you will be saving a significant amount of money. For example, a trip from Vancouver to Toronto will cost 25,000 air miles. Right now you can get such a trip for $354 round, but you would also have to pay $111.70 in taxes on that flight. So the total flight using air miles would be 25,000 miles plus $111.70 in taxes. This would make the miles worth about 1.4 cents a piece, which isn’t exactly a premium considering that you’re already paying a quarter of the flight’s value in taxes and fees.
This is also subject to getting the flight date and time you actually want, which is nearly impossible to do using the standard (25,000 mile) reward system. If you want to be able to use a date and time of your own preference, you will need to spend 40,000 miles for the same privilege and this works out to slightly better than the cents-per-mile ratio that you’d get if you just redeemed your miles for gas money. You still have to pay airport fees and taxes for your “free” ticket!
I have been putting my money where my mouth is and I have been slowly liquidating my aeroplan miles for gas cards over the past half year. So far I have saved nearly $500 in gasoline by cashing in aeroplan miles and this is capital I would have never seen saved if I had used it on airline tickets instead.
It is pretty clear that anybody keeping miles in their aeroplan account “for a rainy day” is getting what they deserved right now. The only way I would factor in aeroplan into my flight purchase decisions is the fact that you can directly convert miles into cash. For example, a trip from Vancouver to London Heathrow is 9420 miles. This is effectively worth $72.46 in gasoline and can effectively be subtracted from the ticket price. The sad thing is that this money is already part of the ticket price.
As I already suggested before, “loyalty” cards and marketing costs everybody money, and Aeroplan is one part of a bigger problem.