This is a cross-post with my former municipal election campaign site, SachaPeter.ca:
I was quoted in the Richmond Review by Matt Hoekstra. At around 7:00pm (just as the polls closed in BC) I headed over to the Conservative post-election celebration room in the Best Western Richmond hotel. This was the first event ever that had a gigantic platter of smoked salmon and capers (in addition to the other goodies, like sandwiches, cheese and crackers, spring rolls, etc.). The salmon was great and as usual, I stuffed myself silly as I usually do at these events.
A lot of the scruteneers started to trickle in around 8:30-9:00pm, but before then the room was sparsely populated. During that time, Eve Edmonds (of the News) and Matt (of the Review) questioned me about the results in general, and also what went right and wrong with the campaign. There was also a television crew from Fairchild TV that gave me a 3 minute interview and judging from his questions he was rather obsessed whether Reid’s social conservative history (concerning abortion and gay marriage) cost him the election in addition to what this tells about the people in Richmond. This was around the time that enough returns came in that it was quite apparent that Raymond Chan was going to win the seat.
I don’t know if I made it on television, but Matt Hoekstra did quote me in his filing to the Richmond Review, published on January 24, 2006:
Sacha Peter, a Conservative who ran for a seat on the school board in the last election, said some things worked in Reid’s campaign, others didn’t.
A fumble came when the campaign denied interview requests from some media outlets, he said.
Not only does that leave a bad impression on constituents, it also can hand the media control of the agenda. In Reid’s case, it was social conservative issues that the media dredged up.
“Certainly, when you’re not controlling the agenda, you’re not controlling the campaign.”
But Reid did a good job getting out in the community and conveying his thoughts in regular advertorials in the newspaper.
“He did a good job at getting out there. He is a very good communicator and he is intelligent,” he said. “The candidate spending the time in front of actual bona-fide voters as opposed to partisan hacks is a very good use of time.”
Sacha said Reid might have benefited from going on the attack as the Liberals did. He said negative campaigning can work, and the Liberals’ sponsorship scandal and questions over Chan’s promotion of his overseas schools would have been good attacks.
“The Conservatives are scary mantra is really frightening a lot of people. It’s been quite effective.”
I will elaborate on these statements and will say with having no connection to the strategists or impact on the campaign strategy. The only involvement I had in the campaign was compiling together a list of emails received by the campaign in response to various local issues as a courtesy to one of the members, more deeply connected to the party, that asked me. I was originally going to do absolutely nothing with respect to this election since I was on post-election detox from the November 2005 school trustee election, but I agreed anyway as the task wasn’t too onerous for a computer-literate person like me to perform.
I remember watching Global TV where they were doing riding profiles and interviewing all the candidates in the riding. With Richmond, all the three other candidates were interviewed, except when it came time for Reid, the reporter said something to the tune of “Despite the fact we attempted to contact their office multiple times over multiple days, he could not be reached for an interview because they claimed he was busy working with constituents.” In replacement of what should have been a nice 30 second clip of him talking about what he could do for Richmond (like they did for all the other candidates), Global brought up some speech he did in 1999 about talking against abortion and the reporter mentioning his past with Focus on the Family.
This looks really bad, but it could have been an isolated incident. Maybe he was truly busy shaking hands with voters and getting out there. But in subsequent interviews, he was unavailable. He didn’t have a quote in the Vancouver Sun’s riding-by-riding brief before election day. He didn’t have a quote in the Vancouver Province. It just said that he was “unavailable to be reached.” Now it doesn’t matter the reason, but for anybody paying attention they should realize that something is not right. If he’s this unavailable from the media, what makes people think he will be available for him? This was a huge mistake which probably cost him at least 1000-1500 votes in the campaign, possibly enough to cover the 1800 votes he lost the seat by.
I was speculating off the record with both Matt and Eve what could possibly justify such an apparently sacrificial strategy. Little did I know that Eve already had already ’scooped’ the answer in the Richmond News’ January 24, 2006 publication:
… Reid’s campaign manager, Robbie Robertson, blamed a Jewish-owned, liberal biased media for some of the challenges of the campaign.
“The CanWest Global media empire is controlled by a Jewish family (the Aspers) and they have been the most aggressive family to attack Christians, especially Conservative Christians,” Robertson said.
The Richmond News, the Vancouver Sun and Province, the National Post and BCTV News on Global are owned by CanWest.
This would have been the last reason I would have thought that his campaign had for refusing interviews. I was floored when I read this. At least Darrel managed to disown him at the last second and say that Robertson doesn’t speak for the campaign, but I suspect that this will sabotage any chance remaining for Reid to obtain a nomination in a future election in Richmond. The fact that Reid didn’t use the excuse of “he didn’t tell me about any of these interview requests” shows that he implicitly agreed with the decision to stay away from the media.
Certainly if Robertson spoke up earlier about this, it would have cost Reid another 2500 votes in the election. It’s patently obvious that Reid made a huge mistake hiring Robertson as a campaign manager. That type of behaviour completely justifies the “scary” logo that the Liberals have been trying to attach to the Conservatives.
Instead, Reid should have not been so defensive about his past and be publicly proud of what he stands for. It will then cease to be a campaign issue that will dog him throughout the campaign. I personally don’t share many of the views of the pro-life lobby, but I don’t shy away from talking about issues where I know I am in the minority with (e.g. I don’t think that low voter turnout is particularly bad). As long as you keep your chin up, and be able to justify your beliefs with something morally consistent and not off in the radical fringe, I will respect your opinion and not think anything else of it. I think Reid’s handlers bought into the conspiracy theory that all media were out to get him. The correct strategy is to state what you believe in, and mention it early in the campaign to get it over with. Harper mentioned the gay marriage/free vote issue on day 1 of the election and managed to kill that issue right there. Reid should have done the same thing and do it with his chin up. By avoiding the dialogue, Reid was not setting the agenda for the campaign and justifiably lost on that front when the media did the work for the Chan campaign.
I have talked to Darrel on two occasions and he is articulate and intelligent (other than apparently choosing which people to handle his campaign). Unfortunately I think he got caught up with “Paul Martin syndrome” and was campaigning based on what he (or his campaign manager) wanted his public image to be versus what the person he actually is.
Richmond was a winnable riding for the Conservatives, but the Conservatives fell on their swords yet again.